Obviously

Is it my imagination, or do all Pittsburgh area sports reporters use the word "obviously" way too much?  Steelers coach Mike Tomlin is known for his excessive use of the word "obviously" during interviews, press conferences, etc.  "Obviously" has obviously infected the vocabulary of Pittsburgh sports reporters.  I listen to all the major Pittsburgh sports media, including 93.7 the fan, ESPN 970, and Trib Live Radio/Sportstalk.  It's not my imagination, obviously.