Saturday, March 22, 2008

Winter Weather Forecast Pet Peeves

I am getting annoyed with the Pittsburgh media hyping up the Winter Weather forecasts. Here are my pet peeves (or conversely the media's sly techniques) for overblowing the winter weather forecasts:

  • Teaser Trailers - these are short teasers less than 5 seconds in length telling you of impending doom, but you will have to watch 15 minutes of the newscast before the forecast is revealed.

  • Live Reports - TV stations feel there is a need to have a reporter on the spot showing and telling you the current conditions. A few Saturdays ago, KDKA TV had Ivy league educated cutie Alison Morris reporting live from a Giant Eagle parking lot in Beaver County. It was ridiculous. There was no precipitation at all, so the camera panned to a snowpile that was created from a snowplow plowing the parking lot.

  • Snowfall totals spanning 2 or more days. If the amount of predicted snowfall for one day is not newsworthy, the snowfall totals are predicted over a span of 2 or more days. This makes the total snowfall amount more dramatic.

  • If the snowfall totals in the Pittsburgh area are not going to be significant, the Teaser Trailers hint at more significant snowfall totals. However, when you see the forecast, the significant snowfall total was for a "surrounding area" like Altoona or Erie. There are TV stations in Altoona snd Erie.

I am hoping Spring arrives soon.

No comments: